If you’re not gearing up for the Super Bowl—the biggest stage in advertising—you’re missing the game. Let’s get your brand ready to play.

Our Super Bowl game plan is already in motion, with our SVP of Business Development Sean Walsh and VP Conor Skea leading a recent virtual session on “Maximizing Reach For Your Super Bowl Activation.” It was all about crafting strategies to make every second on the screen count.

Here’s a quick recap of the key plays:

1. Social-First Strategy

Social media is about more than game-day excitement; it lets brands capture the moment, starting well before kickoff and keeping the energy alive even after the game ends. By crafting content that resonates on platforms like TikTok, Instagram, and X, brands can ignite a steady drumbeat of interaction and hype. The mission? Content so captivating it drives shares, comments, and real engagement.

2. Creative with Purpose:  

Super Bowl airtime isn’t just about flashing your brand—it’s a powerful call to action. With direct-to-consumer tools like QR codes, interactive hashtags, and in-game features, brands can do more than just get eyes on their brand–they get results. Conor highlighted brands like Scott Miracle-Gro, who went beyond exposure, inspiring audiences to act and engage, leading to increased sales that lasted well beyond the game.

3. Leaning into Underpriced Attention:  

Why go big when you can play smart? Sean broke down the benefits of “underpriced attention”—maximizing reach by tapping emerging influencers or booking less-saturated ad times. Early buys or localized spots can offer standout visibility at a fraction of the cost, making budgets go further.

Dive deeper into our full session below and get the playbook for your brand’s best Super Bowl yet.

Grab our playbook!

Looking for tailored insights? Let’s talk about making your brand unforgettable on Super Bowl Sunday 2025.