Upfronts, NewFronts, PlayFronts: What You Need to Know

Join us to get the straight talk on key takeaways from the past month of Upfronts, NewFronts, and PlayFronts.The $60 billion-plus TV ad business looks a lot different than it did the last time everyone showed up in person in 2019. Media companies are all now fully invested in streaming, so they are making pitches for both linear and digital properties in tandem. Digital advertising, meanwhile, is booming, giving streaming purveyors a reason for optimism despite all of the uncertainty in the overall ad climate.