TV 3.0: Strike a Plan for What’s Next
The TV advertising world has transitioned from a single spot broadcast over-the-air, with a large, unduplicated reach, to a modern social buy; contextual creative, DR performance, native platform/1P data targeting, and cross-screen measurement.
We will be gathering a select group to discuss what TV 3.0 looks like and what this means for marketers. With the rise of “cord-cutters” and “cord-nevers”, we will discuss the evolution of TV and how you can strike a plan that positions you for what’s next. Please join us!