The dust has settled on two epic weekends at Gallery Desert House aka Gallery Media Group’s annual takeover of Indio that’s more than an “influencer house,” and it’s content utopia. This year, we leveled up everything.
Weekend 1 was all about Coachella energy: music in the air, High Noon Vodka Iced Tea in hand, and content cameras always rolling. Guests floated from the Josh Cellars Seaswept pregame (hello, DJ sets + rhinestone glam bar) and U by Kotex made sure the vibes (and essentials) were handled.
Weekend 2 brought boots, bikinis, and the best damn tequila in the desert. The Raw Sugar Roundup delivered spa-level scalp massages and next-level vegan snacks, while the Palmer’s Glow Outpost gave festival fits their final (and shimmery) touch—Cocoa Butter was having a moment. Powered by PATRÓN EL ALTO, we wrapped Stagecoach weekend with a bang: The Last Call Saloon afterparty and the Swimsuits & Cowboy Boots Pool Party hosted by Nikki Lane brought heat and high style. Add in custom western styling from Kemo Sabe and Frye, sunrise wellness lattes with Vince Camuto, and a stacked guest list, and Gallery Desert House officially became the go-to spot between sets.
The vibes were immaculate and so was the guest list: Tyga, Shaboozey, Diplo, Brandi Cyrus, Becca Moore, Charity Lawson, Zay Wilson, Kaity Biggar, and more dropped by to get glam, grab a drink, and capture their desert era. And with content streamed across @purewow, @ballplayers, @cocktails, and beyond, the ripple effects were everywhere.
We call it Events 4 Content. But in reality, it’s so much more. Until next year, Desert House. 🌵
